Atlanta Hawks Owner Steve Koonin Suggests Shifting The NBA Schedule Because Of NFL Competition

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David Hookstead Sports And Entertainment Editor
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Atlanta Hawks owner Steve Koonin thinks the NBA should change up the schedule because of NFL competition.

Right now, the NFL is just crushing it when it comes to TV ratings. The NBA doesn’t have nearly the same level of success. Koonin thinks football is stepping on the NBA, and it might be time for a change. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)

Koonin told ESPN the following about competing with the NFL:

Many times, at the start of the NBA season, we are competing with arguably the best Thursday Night Football game with the NBA on TNT, our marquee broadcast, and we get crushed and we wonder why…It’s because at the beginning of the season, there’s very little relevance for the NBA. The relevance is now. That’s when people are talking about it.

I don’t know if Koonin’s suggestion will ever actually come to fruition, but it’s not a bad idea. The reality of the situation is very simple.

Football will always be king in America. It doesn’t matter what it’s competing against, football will always draw a bigger audience.


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That’s just the way America works, and that’s not a bad thing. Football is a hell of a sport, it brings people together and the fan bases are huge.

The NBA simply won’t ever be able to compete with it. One quick reason is that there are 82 games in an NBA season. There’s only 16 regular season football games.

Every game matters a lot more in the NFL, which means people will always be more interested.

Perhaps, Koonin has a point that they should shift the schedule so that the NFL doesn’t crush the early part of the season.

It’s not a bad suggestion at all.