A new anti-critical race theory education group has bought a large amount of air-time on national and local cable outlets to rally parents against the curriculum.
The “Free to Learn Coalition” bought $1 million in advertisements which will be launched Thursday. The campaign will mainly target New York City, Virginia and Arizona, Fox News reported.
The ad buy comes in response to the opposition to CRT led by some parents and a wave of anti-CRT legislation from Republican-controlled state legislatures.
Anti-critical race theory org launching with over $1M ad buy https://t.co/DB6fAHbV7q
— 360MediaX (@360mediaX) June 24, 2021
“While American students fall behind the rest of the world in reading, writing, math, and science, our school systems are prioritizing political agendas over academic achievement,” the president of the organization, Alleigh Marré, told Fox News.
Marré also told Fox News that the coalition will “help parents hold school boards and administrators accountable” as the organization protests against the curriculum. (RELATED: ‘You Repeat These Same Things’: Joy Reid And Christopher Rufo Clash Over Critical Race Theory)
In one ad uploaded to YouTube by the group, a narrator can be heard stating that a high school was being weakened by Fairfax County “bureaucrats” as American education rankings continue to fall.
The ad also criticized the school board for eliminating the admissions test at the high school, and for allegedly paying for expensive consultants.
“Stop pushing political agendas, and teach,” the ad said. “Our kids deserve better.”
Another ad focused on Grace Church School in New York City, which included a recorded audio clip of George Davidson, the head of the school, who claimed that the school was “demonizing white people from being born.”
The video also referenced a teacher who claimed he attempted to speak out against the positions of the school before he was fired.
A third ad that will be broadcasted in Arizona focused on the Peoria Unified School District. It accused the district of blocking access to parents who requested more information about their new curriculum.
The recent ad buy comes after a parent-led demonstration during a school board meeting in Virginia was declared “unlawful” by police after they say it became too rowdy. Two participants were arrested in the kerfuffle.