After years of award shows, galas and red carpets, fans are bored of the same-old and it’s time to abort this mission.
Artists should undoubtedly be recognized for their efforts and their contributions to the world of entertainment, but the format that these honors are being presented in has passed its expiry date. The actual celebration honoring the artists takes up a mere fraction of the time that fans spend watching the program. Most would agree that the only thing that’s really grabbing the attention of audiences is a dramatic moment like Kanye West storming the stage to take Taylor Swift’s award, or Will Smith slapping Chris Rock – neither of which are really what the ceremony is supposed to be about.
It’s time for award shows to get with the times. Streaming and on-demand programming have shifted the landscape for viewers. It seems senseless for viewers to be tortured by having to sit through a series of boring speeches and dull moments in anticipation of catching a glimpse of the one star, band, or entertainer they were tuned in to see.
It’s easier to fast forward through the program the next day, or watch the highlights of each moment posted to social media nearly instantly after they occur at the show. (RELATED: Kelly Rowland Defends Chris Brown As He Gets Booed At The AMAs)
As for the fashion that fans used to look forward to – that also seems to be a thing of the past. Most people don’t spend all day hoping Machine Gun Kelly will appear in a spiked costume that looks like he wants to impale anyone that hugs him, and very few fans dream of seeing Doja Cat dress up as a worm.
Sunday’s presentation of ABC’s American Music Awards averaged just 3.3 million viewers and an 0.6 demo rating, which is a sharp decline from 2021’s 3.8 million viewers and 1.0 demo rating, according to TV Line.