Editorial

Natural Light, One Of America’s Most Popular Beers, To Rebrand With Retro Look

(Photo by Johannes Simon/Getty Images)

Andrew Powell Contributor
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The swag is pretty dope here.

Nostalgia from the 70’s and 80’s — you could even say 90’s at this point — always pops off, and Natural Light (yes, the beer company) completely gets that.

Pretty soon, Natural Light will be making over its beer brand, with the company going back to a 1979 design featuring a throwback logo, a crest (which I love, being a soccer fan), and old school gold and navy blue colors.

The company is making the move to mature its brand, to get away from its image of being a favorite to college kids.

“There’s been a lot of conversation about how ‘what is old is now what is cool,’ so we wanted to look back into our archives, so the can itself is harkening back to the design of the late 1970s,” stated Krystyn Stowe, who is Natural Light’s head of marketing.

What a brilliant move by Natural Light.

Nostalgia from the 70’s, 80’s and 90’s is always cool, and the more and more we creep into the 2000’s, the cooler it gets. So not only is Natural Light a success here with maturing its brand, but they also made themselves cooler.

I’ve always thought that brand logos from the previously mentioned three decades were cooler than modern-day branding, and that’s because they are. Why else are sports teams constantly wearing throwback jerseys? (RELATED: Paige Spiranac And John Daly Announce ‘Beauty Vs The Beast’ Golf Match Against Each Other)

And now here we are with Natural Light throwing it back as a beer company.

You truly can’t go wrong with nostalgia when it comes to swag and branding.

I’m diggin’ the drip, Natural Light.