South Carolina’s Antwane ‘Juice’ Wells Announces NIL Deal With The Farmer’s Dog (And It’s With His Own Canine)

[Instagram/Screenshot/Public — @juicew3lls]

Andrew Powell Sports and Entertainment Blogger
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This is so cool.

South Carolina Gamecocks star receiver Antwane “Juice” Wells has announced a new NIL (Name, Image, Likeness) deal, partnering with healthy pet food brand The Farmer’s Dog — and the announcement even included a video that featured his own pup, Sosa.

After playing two seasons for James Madison University, Wells transferred via the Portal over to South Carolina. During his time with the Dukes, Wells tallied 1,853 yards and 21 touchdowns. Despite the competition ratcheting up, his production at South Carolina has also been solid, with 928 yards in 2022.

Wells also helped the Gamecocks pull off incredible back-to-back upsets against top 10 opponents Tennessee and Clemson, keeping both of them out of the College Football Playoff.

The flashy numbers and highlight reels are leading to NIL deals, with his most recent being with The Farmer’s Dog. Other endorsements include partnerships with the South Carolina Watermelon Association and Johnso Creative, where he has his own custom trading cards.

On his Instagram page Wednesday, Wells dropped his commercial with The Farmer’s Dog, which even features his own furry friend named Sosa.


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A post shared by Antwane Wells 🧃 (@juicew3lls)

What a cool endorsement deal.

Not only does this kid get a paycheck for doing a commercial, but he also got to do it with his dog, and in the process, you can be sure that Sosa got a load of free food. (RELATED: REPORT: Aaron Rodgers’ New York Jets Teammates Are Hilariously Getting Jealous With Each Other Over Time Spent With QB)

Pretty cool deal all around.