REPORT: Target Doubles Down On LGBT Products, Hires New ‘Pride Strategist’

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Sarah Wilder Social Issues Reporter
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Target reportedly plans to double down on LGBT merchandise, despite backlash to a line of gay-pride-themed kids clothing in June.

The retail chain hired Erik Thompson as Target’s “Senior LGBTQIA+ Segmentation & Pride Lead” as of November, according to LinkedIn. Thompson announced the new job in an Instagram post that appears to have since been deleted.

“Honored to get to start a new body of work and lead Target’s LGBTQIA+ multicultural merchandising strategy and Pride businesses for the company and the LGBTQIA+ & Allied communities across the the [sic] nation,” Thompson reportedly said in the post. (RELATED: Rachel Levine Praised Gender Clinic That Wants To Call Women ‘Egg Producers’ As ‘Inspiring’)

“Time to whip out the … Glitter & Hellfire … flamethrowers and rip that old world to shreds darlings.”

Merchandise available on the website features a Santa Claus carrying a Pride flag and wearing a “Love is Love” t-shirt. The company is also selling a rainbow-themed Nutcracker and LGBT Christmas ornaments.

Target announced its “Pride Collection” in May, which included LGBT-themed onesies in newborn sizes and rainbow socks for kids. After backlash, the store removed some of its merchandise from the front of its stores. Target’s market value lost $9 billion in one week after unveiling the collection.

Target’s chief growth officer, Christina Hennington, told Yahoo Finance that Target was going to have to be more circumspect about the way it celebrates Pride Month in the future in August.