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Swiss Law Forces Toblerone Chocolate Bar To Change Packaging

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Toblerone announced it will remove the Matterhorn peak from its packaging after it moves its production from Switzerland to Slovakia in July.

The firm and maker of Toblerone, Mondelez, said it will replace the image of the 14,692-foot Matterhorn mountain peak with a more generic summit in order to comply with Swiss law, as originally reported by the Swiss newspaper Aargauer Zeitung.

According to the law, which came into force in 2017, national symbols cannot promote milk-based products that are not made exclusively in Switzerland. For milk-based products, the processing and manufacturing also must occur in Switzerland. (RELATED: ‘Eggs-travagant’: Thief Pulls Off Massive Cadbury Creme Egg Heist)

Mondelez is moving its production of Toblerone outside Switzerland to “respond to increased demand worldwide and to grow our Toblerone brand for the future,” the company told BBC.

Mondelez also told BBC the new packaging will have a “distinctive new Toblerone typeface and logo” inspired “from the Toblerone archives and the inclusion of our founder, Tobler’s, signature.”

The milk chocolate, honey and almond nougat bar was first sold in 1908 in Bern, Switzerland, and the Matterhorn’s logo was debuted on its packaging in 1970, according to the Toblerone website.

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