Anheuser-Busch announced Tuesday Bud Light will launch a new summer campaign amid ongoing boycotts over their partnership with transgender influencer Dylan Mulvaney, according to Fox Business.
The brand will host a summer music tour along with rebates and giveaways for customers that purchase Bud Light and other Budweiser brands, the outlet noted. Anheuser-Busch will also launch the “Easy to Summer” campaign, which has reportedly tapped popular NFL stars Travis Kelce, George Kittle and Dak Prescott for appearances. (RELATED: REPORT: Bud Light Giving Away Their Beer For Free Ahead Of July 4)
Bud Light is gearing up for a major comeback with its “Easy to Summer” campaign. The brand aims to regain its position as a leading beer in America, following recent sales decline and controversies.
— INSIDE.COM (@inside) June 26, 2023
The announcement comes as Bud Light suffers from plummeting sales. In the week of June 17, Bud light sales fell nearly 30% compared to the same week last year, according to New York Post. Budweiser and Michelob Ultra sales fell 12.3% and 4% over the same time period, respectively.
Bud Light lost its crown as the best-selling beer to Modelo, which is owned by Constellation Brands, according to NBC News.
Bud Light sparked outrage among conservative consumers after a partnership with transgender social media influencer Dylan Mulvaney. Mulvaney posted to Instagram in April, showing off personalized cans the company sent as a promotion.
The ensuing boycott has resulted in multiple Anheuser-Busch executives reportedly being placed on leave. Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are not returning to Anheuser-Busch, Daily Caller learned Tuesday.