It’s official, ladies and gentlemen! Bud Light is no longer No. 1!
Over the course of 2023, sales of Modelo at grocery and beer stores have surpassed Bud Light‘s, according to new NIQ data via CNN. It’s reportedly the first time in history that Modelo has beaten Bud Light on a year-to-date basis. Modelo got the No. 1 ranking with 8.34% share of dollars spent on beer through August 12 compared to Bud Light’s 8.28%.
The switching of positions is truly historical, since Bud Light has been the United States’ best-selling beer for a strong portion of the last two decades, per CNN.
— New York Post (@nypost) August 22, 2023
Take your victory lap, folks! We won!
And this is perfect timing too, with the first weekend of college football coming up. So to celebrate both college football coming back and Modelo Especial taking over Bud Light’s top spot, I’m getting a personal six-pack of the Mexican goodness Saturday to go along with the couple of games that we have — Navy at Notre Dame and San Jose State at USC.
Hmm … let’s make that two six-packs. One per game. Sounds like a fantastic weekend to me. (RELATED: Coors Light Giving Entire City Of Miami Free Beer After Lionel Messi & Co. Win Leagues Cup)
Sorry, Bud Light. You had it coming. And not just because of the Dylan Mulvaney nonsense, but because Modelo is straight up cooler. Their marketing is on point. Who doesn’t want to drink a beer that embraces strength and hard work?
Modelo for the dub, and by far at this point.