Amazon and Axios are partnering on a new docuseries surrounding college sports and the new phenomenon of Name, Image and Likeness (NIL) deals, and there’s one glaring reason we’ll all be watching.
“The Money Game” will follow the Louisiana State University athletics program and hails itself “an exclusive, all-access pass to the 2023-24 athletic season inside LSU Athletics,” according to Deadline.
NIL arose from a rule change enacted in 2021 that allows NCAA athletes to accept brand deals and earn income by licensing their likenesses, starring in advertisements and more.
LSU boasts three of the top-ten highest NIL earners, according to Deadline. (RELATED: Superstar Athlete Livvy Dunne Mocks Leftist Terminology While Posing For Photo With Troops At NASCAR Race)
LSU Lady Tigers baller Angel Reese makes upwards of $1.7 million from her various deals, according to On3.com. The small forward has struck deals with massive corporations including McDonalds, Playstation, Wingstop and more, according to Women’s Health.
But the school’s top earner is none other than TikTok famous Tigers gymnast Livvy Dunne. The internet megastar is a coveted get for major brands with her 7.9 million TikTok followers and 4.8 million Instagram followers. She rakes in a whopping $3.5 million from NIL every year, trailing only Colorado Buffaloes quarterback Shedeur Sanders and USC point guard Bronny James, according to On3.
While the economics and potential new challenges NIL brings make for a fascinating documentary subject, I will personally be watching for one reason and one reason alone.
I love me some Livvy.