NEW YORK (AP) — Kelsey Grammer is an investor and public face supporting a new network that launched Wednesday with entertainment designed to appeal to political conservatives.
RightNetwork, whose first series, “Running,” follows the fortunes of some Tea Party-backed candidates for public office, is also trying a new model to establish itself. It is initially making programming available through video-on-demand services, the Internet and through mobile phones, bypassing the approach of a traditional television network with a spot on channel lineups.
Investors hope the support of a conservative audience that has made Fox News Channel and radio hosts like Rush Limbaugh successful could also work for entertainment programming, said Kevin McFeeley, RightNetwork’s president.
“We feel the precedent has been set,” he said.
Grammer, the Emmy-winning star of “Frasier,” said the network represented a desire by him and some political friends “to stop allowing people who hate us to define us.”
“If you have NBC, ABC, you have entire networks flooded with a very particular point of view,” he said. “They won’t admit it, but it’s clearly the way it is. There’s plenty of room for us.”
Initial programming also includes “Right2Laugh,” with standup comedians; “Politics and Poker,” with card players sitting around talking politics; and an entertainment newsmagazine. New episodes are made available every few weeks, McFeeley said. Some of the candidates featured in “Running” have already lost primary bids.
In the works is a sitcom called “Moving Numbers,” about quirky political consultants trying to elect a candidate to the U.S. Senate. McFeeley said RightNetwork will also offer some vintage programming, like old episodes of William F. Buckley’s “Firing Line.”
“We’re not out to vilify or accuse or identify anybody as an enemy,” Grammer said. “We’re out there to encourage people to open their minds and take a look at some things that we as a group of people believe is the right direction for the country.”
While Grammer narrates a programming highlight reel available on RightNetwork’s website, he hasn’t participated as an actor or producer in any of the network’s programming. The only other investor the privately held company has identified is Ed Snider, chairman of Comcast-Spectacor and owner of the Philadelphia 76ers and Flyers.
That led to initial false reports this spring that Comcast Corp., the nation’s largest cable company, was a backer of RightNetwork. In fact, the network doesn’t even have a deal to distribute its programming through Comcast, which aggressively markets video-on-demand offerings. Thus far, Verizon FiOS subscribers are the only people who can access the shows on demand, McFeeley said. Similarly, Nokia is the only mobile phone outlet.
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