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Tony Stewart, Jeff Gordon NASCAR sponsorships: Tony Stewart and Jeff Gordon needs sponsors in tough economy for NASCAR

Julia McClatchy (admin)
Contributor

The economic sink hole is sucking everybody in, whether you are white collar, blue collar or wear a fire suit to work.

Sponsorship dollars are getting harder and harder to find in NASCAR. Those caught in the squeeze aren’t just the fringe guys looking for a ride.

Just ask Jeff Gordon and Tony Stewart. Neither of those guys have primary sponsors lined up for next season.

Gordon also is nearing the end of a nearly 20-year relationship with DuPont. Making his situation even more dicey: A potential deal with Walmart recently collapsed at the bargaining table.

“We have got a lot of people working hard on it, and it’ll come together,” Gordon said last week at New Hampshire. “The Walmart thing was a little disappointing because I feel like everybody was wanting to see that company in this sport for a long time, and we would have loved to have represented them. But, I’m so excited to be involved with DuPont and Pepsi and sponsors that we have had for a number of years. I think we still have some things that are going to come together.”

Full story: Tony Stewart, Jeff Gordon NASCAR sponsorships: Tony Stewart Jeff Gordon needs sponsors in tough economy for NASCAR – OrlandoSentinel.com