The economic sink hole is sucking everybody in, whether you are white collar, blue collar or wear a fire suit to work.
Sponsorship dollars are getting harder and harder to find in NASCAR. Those caught in the squeeze aren’t just the fringe guys looking for a ride.
Just ask Jeff Gordon and Tony Stewart. Neither of those guys have primary sponsors lined up for next season.
Gordon also is nearing the end of a nearly 20-year relationship with DuPont. Making his situation even more dicey: A potential deal with Walmart recently collapsed at the bargaining table.
“We have got a lot of people working hard on it, and it’ll come together,” Gordon said last week at New Hampshire. “The Walmart thing was a little disappointing because I feel like everybody was wanting to see that company in this sport for a long time, and we would have loved to have represented them. But, I’m so excited to be involved with DuPont and Pepsi and sponsors that we have had for a number of years. I think we still have some things that are going to come together.”