Opinion

New Orleans’ resilience will keep it on the road to recovery

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Ewell Smith
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      Ewell Smith

      Ewell Smith serves as Executive director of the Louisiana Seafood Promotion and Marketing Board (LSPMB). Smith has held this position for nine years and is responsible for managing the marketing and promotional efforts for the Louisiana seafood industry, which has a $2.4 billion economic impact nationally. As Executive Director, he is responsible for the market development, promotional activities and educational outreach for all of Louisiana’s seafood products. He serves as a legislative liaison between industry and state and federal officials and serves as a spokesperson for the industry. Smith also serves as producer of the Great American Seafood Cook Off, which began in 2005 and airs nationally on Food Network and PBS.

      Prior to working for the LSPMB, Smith served as a marketing manager for three and a half years at the Southern Forest Products Association (SFPA) where he developed marketing strategies for the southern pine timber industry. Ewell traveled across the country speaking at major universities and architectural firms and developed their branding campaign, “Southern Pine by Design”. Prior to working with SFPA, Ewell worked as a Marketing Manager for GMR Marketing serving as a test market manager for Miller Brewing Company.

      Ewell holds a Master’s Degree in Business Administration from the University of New Orleans and a Bachelor’s Degree in Science from Louisiana State University.

Americans across the country watched New Orleanians prevail and rise above the devastation and destruction brought on by Katrina and Rita five years ago. The nation’s eye is on us, once again, watching to see how we will rebound from the latest tragedy foisted upon us: BP’s oil spill. Our resiliency and unwavering commitment to our community, our business and our families remain as steadfast today as it was following the catastrophic storms five years ago. But today, there is a difference. The long-term impact of this epic spill on the economic foundation of the Gulf Coast region, spanning four states, is calamitous.

We are now concerned that as it did in the aftermath of Katrina, the nation will slowly turn a blind eye to our coastal communities. The cameras and journalists covering these events will head home, media coverage will halt, and public discourse will shift its focus to other issues. Our economic plight is very real and we now must not only rebuild the region that we once were, but we must create a better and stronger region for the future. To be sure, we face challenges.

The BP oil spill jeopardized the environmental integrity of our coast, crippled fishing communities, and threatened the health of the Gulf’s oil and gas production, one of Louisiana’s greatest job generators. Although we are relieved the Obama administration lifted the moratorium on new deepwater oil drilling, the federal government is still examining tax policies that could have an adverse impact on domestic producers. And, according to a recent study by Moody’s Analytics, the BP oil spill could cost the Gulf Coast region 17,000 jobs and roughly $1.2 billion in lost economic growth. These numbers are deeply troubling and beg the question, how can we effectively push past Louisiana’s current economic uncertainty and fully utilize its economic and cultural assets?

The answer is simple: aggressively promote economic development initiatives throughout the Gulf Coast. We need smart, strategic thinking that will focus priorities and leverage already existing resources. I recently joined the Gulf Coast Economy: Ready 4 Takeoff Coalition, which is doing just that. The group, which includes community leaders from the public, private, non-profit, and academic sectors, has been a vocal advocate for development projects that aim to increase our area’s competitiveness and promote non-traditional private and public sector opportunities in our region.

For example, Ready 4 Takeoff believes the federal government should leverage its buying power to ensure a robust market for the Gulf Coast seafood industry. While Louisiana fishermen and seafood processors continue to produce an abundant and safe supply of product, sales remain low because consumers fear the seafood has been tainted by the oil spill. The buying power of the federal government for the military, schools, and other bulk purchases can immediately consume the supply of seafood products available and ensure the industry continues to do what it does best: harvest quality and healthy food from the Gulf of Mexico and inland waterways. This action will have an immediate and significant impact on Louisiana, Florida, Texas, Alabama and Mississippi.

  • BiloxiGirl

    Cheers to Ewell Smith and this new coalition. The fact is the Gulf Coast region is an economic gem for our nation and the federal government ought to recognize that and support these projects. The fed’s buying gulf seafood and selling it to the military and schools or having a Tanker built in Alabama — if the funding is there and in the pipeline for it, there is no reason the government should not act to get these projects moving. This is about job creation.