According to data from Nielsen Media Research, MSNBC has dropped to third place among cable news networks during coverage of the Egyptian political crisis.
MSNBC’s decline against CNN is particularly pronounced in the 25-54 year old demographic. Tuesday night data from Nielsen, as reported by Mediaite, shows CNN with a resounding lead over MSNBC in the key demographic.
Among 25-54 year olds in the 7 p.m. slot, Sheppard Smith of Fox News had 570,000 viewers, John King of CNN had 275,000, and Chris Matthews of MSNBC had only 190,000.
At 8 p.m., the O’Reilly Factor had 831,000 viewers in the demographic to CNN’s ParkerSpitzer with 292,000, and Lawrence O’Donnell of MSNBC was third with 196,000.
MSNBC retained on Tuesday a slight overall prime time lead over CNN when considering all demographics, but was solidly in third place for full-day viewership. On Wednesday, CNN outpaced MSNBC in overall prime time viewers.