WASHINGTON — After wrapping her arms around the retail giant Wal-Mart and trying to cajole food makers into producing nutrition labels that are easier to understand, Michelle Obama, the first lady and a healthy-eating advocate, has her sights set on a new target: the nation’s restaurants.
A team of advisers to Mrs. Obama has been holding private talks over the past year with the National Restaurant Association, a trade group, in a bid to get restaurants to adopt her goals of smaller portions and children’s meals that include healthy offerings like carrots, apple slices and milk instead of French fries and soda, according to White House and industry officials.
The discussions are preliminary, and participants say they are nowhere near an agreement like the one Mrs. Obama announced recently with Wal-Mart to lower prices on fruits and vegetables and to reduce the amount of fat, sugar and salt in its foods. But they reveal how assertively she is working to prod the industry to sign on to her agenda.
On Tuesday, Mrs. Obama will begin a three-day publicity blitz to spotlight “Let’s Move!,” her campaign to reduce childhood obesity, which was announced one year ago this week.
She will introduce a public service announcement, appear on the “Today” show and deliver a speech in Atlanta promoting gardening and healthy-eating programs.
But as she uses her public platform to persuade children to eat healthier and exercise more, Mrs. Obama and her team are also quietly pressing the levers of industry and government. Over the past year she has become involved in many aspects of the nation’s dietary habits, exerting her influence over nutrition policy.