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Cupcake bakery pioneers the 24-hour ‘cupcake ATM’

Cupcake lovers, your day is about to get sweeter: Sprinkles Cupcakes has plans to open a 24-hour “Cupcake ATM” at its Beverly Hills location.

A company representative told The Atlantic Cities that the cupcake shop has plans to launch ATMs at each of its other locations as well, in a total of ten cities.

The company’s statement reads as follows:

For Sprinkles addicts on the go, 24-Hour Sprinkles debuts as the world’s first cupcake automat! This automatic cupcake machine dispenses freshly baked cupcakes, cupcake mixes, apparel and even cupcakes for Fido! In the heart of Beverly Hills nestled between Sprinkles Cupcakes and the brand new Sprinkles Ice Cream, 24-Hour Sprinkles will be continuously restocked day and night with a variety of freshly baked cupcake flavors.

The Atlantic Cities raised a few questions about this new contraption, including: “How will these cupcakes be ‘freshly baked’ when the store is closed?” and “Will there be a subsequent rise in crime as drooling cakeheads stake out the ATMs for easy marks?”

The most important question, they write, is why make one of these ATMs at all? The founder of Sprinkles, Candace Nelson, answered that in an email to Atlantic Cities.

“I conceived the idea of an automatic cupcake machine after having late-night sugar cravings while pregnant with second son,” she said. “Even as Sprinkles’ founder, I couldn’t get my midnight cupcake fix! I thought ‘There has to be a way,’ and so the concept of 24-Hour Sprinkles was born!”

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