At $183 billion, Apple is the world’s most valuable brand, according to Millward Brown Optimor’s annual BrandZ study. Apple was last year’s most valuable brand, as well, though the company’s value jumped 19 percent over last year’s $153.3 billion tally.
Millward Brown Optimor’s findings, which were released today, are based on a company’s financial data, market intelligence, and consumer opinions related to brand equity.
Aside from Apple, technology firms fared quite well in the BrandZ study, with IBM taking the second spot with $116 billion in value. IBM, which took the third spot last year, swapped places with last year’s No. 2, Google, which tallied brand value of $108 billion this year. Unlike the leaders, Google watched its brand value sink 3 percent year over year.
Full Article: Apple again the world’s most valuable brand; Google third