According to a study released by Buyology, Democrats and Republicans may disagree on more than just the size of government and the scope of the welfare state. They can’t even agree on which car to drive or where to stop for coffee.
In fact, the study concluded that Democrats and Republicans have different preferences on most consumer items.
In the study, Democrats favored the coffee shop Starbucks, while Republicans’ favored Dunkin’ Donuts. Democrats preferred the TV channel Animal Planet while Republicans favored the History Channel.
While some preferences fit preconceived stereotypes, like in the instance of television preferences, some did not. For instance, Democrats preferred gas-guzzling Jeeps to the Republicans’ preferred BMW.
Fittingly, Democrats’ favorite car insurer was Progressive, while the Republicans’ favored AllState.
Of the 200 brands tested, only a few shared agreed preference. Among the shared favorites were Google, Apple, Coca-Cola and Visa.
Buyology’s study measures consumer relationships with brands using a new tool that measures people’s deeper, non-conscious connections to brands.
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