Yesterday, I argued that Mitt Romney should employ some testimonials for his TV ads.
Now comes a new Romney ad about Medicare — starring Sen. Marco Rubio:
The script:
SEN. MARCO RUBIO: “Mitt Romney and Paul Ryan get it. Medicare is going broke.”
VIDEO TEXT: “Marco Rubio”
SEN. MARCO RUBIO: “That’s not politics. It’s math. Anyone who wants to leave Medicare like it is, is for letting it go bankrupt. My mother’s eighty-one and depends on Medicare.”
VIDEO TEXT: “The Romney-Ryan Plan”
VIDEO TEXT: “Preserving Medicare For Our Seniors”
VIDEO TEXT: “Strengthening Medicare For Our Future”
SEN. MARCO RUBIO: “We can save Medicare without changing hers, but only if younger Americans accept that our Medicare will be different than our parents’, when we retire in thirty years. But after all they did for us, isn’t that the least we can do?”
MITT ROMNEY: “I’m Mitt Romney, and I approved this message.”
I like the general idea of this (though I wonder if they couldn’t make it even more emotional). If money isn’t a problem, why not do more of this?
H/t: Marc Caputo