Politics

Fox News wins November, bests MSNBC, CNN with 9 of 10 top shows

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Jeff Poor
Media Reporter

The Fox News Channel showed its muscle to finish out the 2012 election cycle.

For the month of November, the cable news channel topped its competition, with its daytime programming having record months.

According to data from Nielsen Media Research, all three major cable news channels were up significantly from this time a year ago.

NOVEMBER ‘12 vs. NOVEMBER ’11 NIELSEN RATINGS (7 day week, L+SD)

PRIMETIME

FNC: 2,556,000 total viewers – up 47%; (574,000 in 25-54 – up 56%)
MSNBC: 1,284,000 total viewers – up 76%; (447,000 in 25-54 – up 108%)
CNN: 1,052,000 total viewers – up 64%; (399,000 in 25-54 – up 116%)

TOTAL DAY

FNC: 1,461,000 total viewers – up 40%; (352,000 in 25-54 – up 36%)
MSNBC: 723,000 total viewers – up 70%; (258,000 in 25-54 – up 86%)
CNN: 650,000 total viewers – up 59%; (241,000 in 25-54 – up 99%)

FNC recorded highs for daytime programming, including “The Five,” “America Live with Megyn Kelly,” “America’s Newsroom” and “Happening Now.” Additionally, the network’s long-running shows “Fox & Friends,” “Studio B with Shepard Smith” and “Your World with Neil Cavuto” all had their highest total viewers since September 2005.

One bright spot for MSNBC was the strong showing for “The Rachel Maddow Show,” particularly in the key 25-54 demo. Maddow’s show was the lone standout in the top 10 for either MSNBC or CNN.
Nov ’12 P2+ Cable News Ranker

Overall, the Fox News Channel was the number two cable channel for November in primetime and the total day from 6 a.m. to 6 a.m.  It finished behind ESPN in primetime and Nickelodeon for the total day.

All Cable Ranker Nov’12

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