Just about the only time people watch commercials these days rather than fast-forward through them is during the Super Bowl.
Advertisers bring their A-game for these incredibly expensive 30-second spots — and for good reason: People remember really awesome Super Bowl commercials.
Here are the 10 greatest Super Bowl ads of the past three decades. Have another favorite? Share it with us in the comments below.
10. Apple’s 1984 Super Bowl commercial, aptly entitled “1984” and directed by Ridley Scott, is widely considered to be one of the greatest ads of all time by people who know stuff about ads.
9. Tide’s 2008 talking stain commercial gets points for not using any catchy pop songs or dancing animals or talking babies.