Yeats wrote that “loves comes in at the eye,” but Agnes Scott College is counting on the nose.
The women’s college, in Decatur, Ga., will soon mail a booklet containing scented pages to its 800 accepted applicants. The smell of pine accompanies a photograph of campus trees. A few pages later, an aerial shot of the Quad comes with a whiff of freshly mowed grass. The idea is to convey the experience of strolling through the campus, especially to students who have yet to visit.
RHB, a higher-education marketing company based in Indianapolis, proposed the use of scented varnishes as part of Agnes Scott’s yield campaign.
Full story: To Entice Students, a College Goes for the Nose