This week’s episode of “Just How Far Are You Willing to Go in Giving Up Your Privacy” features a gaming system that rewards you for watching TV commercials.
Microsoft’s Xbox One — unveiled on May 21 — allows Microsoft to track the TV shows and commercials its users watch across its devices, The Daily Mail reported Tuesday.
The tech giant filed a patent for the idea, “Awards and Achievements Across TV Ecosystem,” with the U.S. Patent and Trademark Office in November 2011.
The patent was published online on May 16.
“It details plans for Microsoft to reward viewers for watching adverts, TV shows or series, with virtual scores, or physical awards such as coupons and products – although it is expected the plans will be opt-in, and not turned on by default,” wrote The Daily Mail.
The machine — which can track eye movements — can also track a viewer’s heartbeat, allowing it to sense whether a person is in the room to view the ads.
In addition to its ability to be activated via voice command, the Xbox One has already earned the ire of privacy advocates creeped out by a machine.
A disclaimer on the Xbox One website states, “Features and requirements are under development and may change prior to release.”
The system is set for early release by the end of 2013.