It’s July 11, or 7/11, the day each year that a certain convenience store chain celebrates as 7-Eleven Day. That’s the official name anyway. Most customers know July 11 simply as Free Slurpee Day.
In what’s become an annual event, 7-Eleven stores are giving away one free Slurpee per customer on July 11. Besides generating goodwill among customers, the event has proved curiously successful in boosting sales of Slurpees on the day of the giveaway.