Obviously, the best television commercial of recent vintage is the one for the auto insurance behemoth GEICO where the camel walks around a cheerless office beseeching several highly annoyed colleagues to “guess what day it is.”
“Guess what day IT IS! Huh? Anybody?”
“Mike, Mike, Mike, Mike, Mike! What day is it, Mike?”
Finally, the camel gets one coworker to admit that, indeed, it’s Hump Day.
The video for GEICO’s “Hump Day” commercial has received nearly 16 million hits on YouTube to date—and surely swayed someone to “save hundreds of dollars” by “switching to GEICO.”
The catch phrase for the commercial has also become such a huge hit among sixth-grade boys at Vernon Center Middle School in suburban Hartford that it’s become a disruption for fed-up teachers, reports WFSB.
While virtually every line in the 31-second commercial could be a catch phrase, the one that the boys have presumably latched onto is the sublimely delivered “Hump Daaaayyy! Yeeaahhh!”
“Everybody’s walking around in the hallways and saying it’s hump day in that weird voice,” explained student Brooke Lewis.
The phrase doesn’t just come up on Wednesdays, either, students told the CBS affiliate. “Hump Day” can be heard each and every day in the halls and classrooms of Vernon Center Middle School—constantly.
“Sometimes it’s the counting down to when it is,” Lewis added.
The “Hump Day” phenomenon has become so acutely disruptive at the middle school that students have been called into the office. It’s not clear if any of the students have been disciplined.
Some media outlets have reported that school officials have now outlawed saying “Hump Daaaayyy!” However, Mary Conway, the school district superintendent, assured the Hartford Courant that only a few teachers have banned the phrase.
“It’s not systemic,” Conway told the paper.
“It’s middle-school stuff,” she added. “There’ll be another phrase or song next week that the kids will all be singing.”