Chip makers are not fans of the new 64-bit A7 processor that powers Apple’s
flagship iPhone 5s
. First Qualcomm’s chief marketing officer Anand Chandrasekher took a swing at Apple and called the A7 a “marketing gimmick,”
adding that the chipset’s new 64-bit architecture offered no benefits to users. Qualcomm quickly realized that insulting a key partner probably isn’t the best idea
, however, and the company retracted Chandrasekher’s statement. Now another one of Apple’s partners has shared some thoughts on the company’s new A7 chip, and once again the comments weren’t very complimentary.