The Daily Caller

The Daily Caller

Idiotic ‘Brosurance’ ads made no impact in Colorado

Sometimes, an idea that seems stupid and crazy turns out to be a brilliant success.

This is not one of those times.

Here’s David Freddoso, Conservative Intelligence Briefing, on the uselessness of those amazingly dumb “Brosurance” and “Ho-surance” ads:

Unfortunately, if these ads are appealing to anyone, it isn’t the coveted 18-35 demographic. Colorado ranks near the bottom of the heap for signing up young adults, with just 22 percent, even though (by my rough calculations) they make up more than 40 percent of the state’s uninsured population. (Sources: The Census Bureau says 20-34 year olds are 24 percent of the population, which is a low estimate for 18-34, and the state government says that 23 percent of 18 to 35 year olds are uninsured. I used the two data sets to calculate the size of each age group’s uninsured population and divided by the total.)

It’s possible that young people realize they’re being lied to, that they’re getting a raw deal out of this whole debacle. (This scam is based on the idea of fleecing the young and healthy to pay for the whole thing.) It’s also possible that they’re not paying attention and they just don’t care, because it’s boring.

Either way, this is just another piece of evidence that Obamacare is a failure of titanic, not to mention Titanic, proportions. We haven’t hit the iceberg yet, but it’s looming. And our moral, ethical, and intellectual superiors are scrambling around frantically, trying to come up with the perfect configuration of deck chairs.