A handful of Colorado lodges and hotels are embracing the state’s new reputation as a destination for out-of-state marijuana smokers, offering everything from look-the-other way policies about smoking in hotel rooms to full-blown all-inclusive cannabis experiences.
Hoteliers are the latest peripheral industry to begin catering specifically to the 4/20 crowd since sales of legal marijuana were permitted beginning in January. Already there are marijuana tours, pot-friendly limo companies, marijuana vending machines and marijuana-infused food lines, but adult visitors from out of state continue to struggle with where to smoke the pot that they can so freely buy.
Lighting up in public remains illegal and hotels only allow it on a case-by-case basis.
Currently, it’s up to the property owner whether to allow marijuana smoking in hotels, according to the Colorado Hotel and Lodging Association, and only in rooms designated for tobacco use, which can’t exceed more than 25 percent of the available rooms.
And whereas cigarette smokers can step outside to puff on private balconies or in the parking lot, pot smokers can’t.
Now some lodge owners are taking the opposite approach, welcoming marijuana smokers with open arms.
One such place is the Adagio bed and breakfast in Denver, which announced its 4/20-friendly policies in a story on Good Morning America Tuesday.
Visitors will be offered marijuana edibles, access to a third-floor marijuana smoking room and opportunities to tour growing operations or other hot spots
“Our concept is to provide our guests with a complete all-inclusive package where they can enjoy the marijuana lifestyle without having a care in the world,” said Joel C. Schneider, the CEO of the Mary Jane Group, which owns the Adagio, in a press release.
“The Adagio is our pilot project in the marijuana-friendly lodging industry,” he said. “If our concept is successful, we intend to expand through the leasing or acquisition of additional inns and bed and breakfast establishments.”
Currently, the list of hotels that openly welcome canna-tourists is small, with the Colorado Pot Guide website listing only 10 throughout the state (along with several private residences advertising 4/20-friendly rooms for rent).
But many of them seem happy to corner the business.
“Even with the legalization of ‘Mary Jane,’ though, finding a friendly hotel environment might not be as easy as you think,” reads a notice on the website of Cliff House Lodge near Red Rocks. “It may take some time before others join in, but until then, we have no problem being the leader in this movement! Cliff House Lodge welcomes the responsible connoisseur.”
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