Moviegoers showed their tickets, walked into the theater and settled into their seats. Some munched on popcorn or talked as what seemed to be a trailer started.
This Volkswagen ad, posted on YouTube on Sunday, showed someone starting a car and fiddling with the radio before driving down a country road lined with trees.
Suddenly, everyone in the theater received a text. As the unsuspecting audience checked their phones, the video took an unexpected turn.