Texas gubernatorial candidate Greg Abbott is taking his campaign message to the movies.
It’s not typical for campaigns to do cinema advertising, but the Republican says it’s part of an effort to “reach more Texans than any previous campaign in history.”
The ad, which Abbott’s campaign believes could be the first of its kind, asks moviegoers to text the word “FREEDOM” to the campaign. This is used to collect contact information for voters.
The ad is running in two dozen theaters across the state, playing on every screen at each movie shown. It will run for a week.
In a statement provided to The Daily Caller, Abbott made a bunch of movie puns and said: “Texans across the state are already yelling ‘action’ as they get involved to make the Lone Star State a better place to call home. And from the ticket box to the ballot box, I’m proud to have their support. Together, we’ll achieve the ultimate blockbuster in November.”
Abbott is running against Democrat Wendy Davis. Texas Gov. Rick Perry is retiring.