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Kate Middleton’s Brother Prints Selfies On Marshmallows For A Living

LONDON, UNITED KINGDOM - NOVEMBER 19: James Middleton arrives for the  LONDON, UNITED KINGDOM - NOVEMBER 19: James Middleton arrives for the 'Steam and Rye' Restaurant launch party on November 19, 2013 in London, England. (Photo by Stuart C. Wilson/Getty Images)  

One sister is the duchess of Cambridge. The other is an English socialite, author, philanthropist and sought after NBC host. However, younger brother James Middleton outshines his siblings by sells marshmallows with selfies printed on top.

James Middleton, as in Kate and Pippa, started the ingenious British business called “Boomf,” which prints and ships nine customized marshmallows to anyone in the world for about $26. Middleton is bringing his business to the U.S. and planning a store in New York.

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The brother, who has reportedly started cake businesses in the past (which failed), said marshmallows are “more durable.” He has repurposed a bicycle, turning it into a mobile printing machine for urgent marshmallow-selfie deliveries.

Middleton owns 45 percent of the business, and said he sees Boomf as “taking confectionery into the modern era.”

“It’s a collaboration of technology and food. We wanted to experiment with how we could combine the two.”

Middleton calls himself the “New Age Willy Wonka.”