The Daily Caller

The Daily Caller
This picture taken in Tangerang on March 18, 2013 shows a Malaysia Airlines Boeing 737 plane flying over the Sukarno-Hatta airport in Tangerang. Malaysia Airlines is the flag carrier of Malaysia and operates domestic and international flights from its home base in Kuala Lumpur and secondary hubs at Kota Kinabalu and Kuching. (ADEK BERRY/AFP/Getty Images) This picture taken in Tangerang on March 18, 2013 shows a Malaysia Airlines Boeing 737 plane flying over the Sukarno-Hatta airport in Tangerang. Malaysia Airlines is the flag carrier of Malaysia and operates domestic and international flights from its home base in Kuala Lumpur and secondary hubs at Kota Kinabalu and Kuching. (ADEK BERRY/AFP/Getty Images)  

Malaysia Airlines Offers ‘Bucket List’ Promotion

Picture this: It’s 2014 and you’re an airline company. In a six-month time span, one of your planes vanished without a trace while the other was shot down over Ukraine, claiming 537 people in total. So how do you regain some of that public image?

Why, you ask what people want to do before they die as a marketing ploy.

That’s what Malaysia Airlines did, according to Time. The company launched a contest called “My Ultimate Bucket List” after pictures of a empty cabins went viral.

 

The company appears to have canceled the promotion, but rules of the contest can still be found here.

It literally asks this: “What and where would you like to tick off on your bucket list, and explain why?”

Nothing eerie about that.

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