Oprah Winfrey made $12 million because of a single tweet.
The talk show host tweeted out a promotional video about bread and dieting for Weight Watchers on Tuesday, and then she watched the money roll in.
In the clip, Winfrey claims she lost 26 pounds while eating bread every day — courtesy of the weight loss program.
Eat bread. Lose weight. Whaaatttt? #ComeJoinMe https://t.co/jUgpk9ToXY https://t.co/xtnB53EwSf
— Oprah Winfrey (@Oprah) January 26, 2016
Within an hour, the company’s stock rose 16 percent, MarketWatch reports, and Winfrey just so happens to own 6.4 million shares of Weight Watchers. (VIDEO: Angry Hula Hooper Puts Oprah Through The Ringer)