Google is preparing to release a “Google-branded” phone that will compete with Apple’s iPhone by the end of the year, according to The Telegraph.
Google already develops the Android operating system that runs 80 percent of smartphones sold around the world. Unlike Apple, Google doesn’t manufacture its own phones, and instead focuses on the internal software that runs them. Manufacturers such as South Korean-based Samsung and Taiwanese-based HTC partner with Google under the Google Nexus brand.
Google’s CEO Sundar Pichai said in May the company was “investing more effort” into phones, and the latest reports may mean they are on the cusp of a major release.
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