The Hillary Clinton campaign is teaming up with the Democratic National Committee (DNC) to produce a live stream of the Democratic National Convention that is unfettered by pesky questions or criticisms from journalists.
A team of Clinton surrogates will conduct and broadcast a stream of interviews with party members and delegates during the convention in an effort to present a convention narrative that appears newsy but is completely unfiltered by the press. Interested parties will be able to stream “DNC Live” for free over any device, reports The New York Times.
“Part of what you want to do is shape the conversation that’s happening, and you want to give tools to your supporters to spread the message,” a former senior adviser to President Barack Obama told The New York Times. Dan Pfeiffer used similar communications tactics on behalf of the White House. “You want to expose it to as many people as possible, either in the moment or afterward, with context that you provide.”
The stream will be an easy way for viewers to get an inside look at the convention. As The New York Times puts it: “That provides an opportunity that political campaigns are seizing to connect with voters without having to suffer through analysis and criticism from journalists and pundits.”
Clinton surrogates might interview now-deposed DNC chairwoman Debbie Wasserman Schultz on the stream, for example, with complete control of the questions and environment. They’ll be able to bypass the kind of scenario Wasserman Schultz found herself in Monday, when she was booed during an address of Florida delegates, after she was forced to resign over the contents of DNC emails published by Wikileaks Friday.
“Everything we do for the convention, this four-day sprint, is about trying to bring people in, trying to engage people, trying to speak directly to them,” the Clinton campaign’s chief digital strategist, Teddy Goff, told The New York Times. “TV is still really important,” he added. “But things are changing really quickly.”
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