A company called Nowait, which allows people to place their names on a restaurant’s waitlist without ever going to the eatery, announced a new partnership with Yelp, an official crowd-source business review website.
Yelp will invest $8 million as part of the agreement in order to make this technological concept more widely available.
Nowait CEO Ware Sykes told TechCrunch that his company’s functionality will be incorporated into the Yelp app “in the coming months.”
Sykes continued: “This partnership has multiple benefits. It helps us by enabling us to drive more traffic to our restaurants and it allows us to bring the Nowait experience to as many consumers as possible.”
Nowait’s mobile platform includes more than 4,000 restaurants across the country. The company garners revenue by charging its network of participating eateries a monthly fee.
Nowait and Yelp plan to use the $8 million cash infusion to open up the comprehensive Yelp network to Nowait.
Yelp’s senior vice president for business development Chad Richard said the deal was a logical choice since the two companies are a natural pairing.
“Nowait is a very complementary service to our existing offering for consumers,” Richard told TechCrunch. “They have fundamentally created technology that replace pen and paper systems for restaurants that don’t take reservations.”
Excited to bring the @nowaitapp experience to the hungry @yelp masses! https://t.co/IePn3AUkdH @techcrunch @maffei_lucia.
— Nowait (@nowaitapp) August 11, 2016
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