Republican nominee Donald Trump is expected to run his first campaign ads since the primary. His polling numbers have taken a dive in several key states in recent weeks.
The ad push will kick off Friday in Florida, Ohio, North Carolina and Pennsylvania, a top campaign staffer confirmed to The Wall Street Journal.
The move comes after a conference call with 50 members of Congress discussing how they plan to up the advertising efforts after Sept. 1.
NBC News reports Democratic nominee Hillary Clinton and outside groups in favor of the former first lady have spent a whopping $104 million on ads over the course of the past two months.
The Clinton camp has been so confident in the battleground states of Virginia and Colorado that she pulled her television advertisements at the start of the month – a move some experts say should be a signal for the Trump camp to step up its efforts.
The Real Clear Politics average currently shows Clinton with a 6.7 point advantage in the polls nationwide.
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