Tech

Google Search Results Skewed To Favor Black Americans

REUTERS/Eric Gaillard/Illustration/File Photo

Alex Pfeiffer White House Correspondent
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A Google search for prominent Americans in various fields reveals disproportional results favoring black Americans.

Take “American inventors” for example.

Google screenshot

Google screenshot

Google screenshot

Google screenshot

Google screenshot

Google screenshot

Lonnie Johnson, inventor of the Super Soaker, is listed ahead of Nikola Tesla. You  have to scroll to the third row of results to find the inventor of the Alternating Current. The same trend is even more noticeable when  one searches for “American artists.” The whole first page of results is black artists.

Google screenshot

Google screenshot

Google screenshot

Google screenshot

Prominent American artist Georgia O’Keefe is on the third page of results and Andy Warhol are listed on the fifth page of results. American sculptor Jeff Koons, who has record for most expensive work sold by a living artist at an auction, is not even listed on Google’s results.

The trend of promoting black Americans is also shown when one searches for “American scientists.”A search for “American musicians” also disproportionally shows black Americans.

A Google spokeswoman told The Daily Caller: “The results displayed in Search are algorithmically generated, and ranked based on a number of different factors including the frequency with which the search terms are mentioned across the web and the relevance of the websites that contain these search terms.”

Tags : google
Alex Pfeiffer