Samsung is recalling its Galaxy Note7 phones due to documented propensity to explode, but only 10 percent of customers are actually turning in their phones, reports the Korea JoongAng Daily.
The South Korean mobile phone giant Samsung is anticipating heavy profit losses due to the cancellation of the new Galaxy Note 7 after numerous complaints that the phones were unsafe. Reports of exploding cell phones began surfacing in September. Samsung recalled the phones and replaced them with “safe” ones, which also malfunctioned. The company decided to stop the sale of the Galaxy Note 7 altogether. Customers are being instructed to exchange their phones for a different model or turn their phones in for a full refund before Dec. 31, but some people are not willing.
More than a million people worldwide are reportedly still using the phone.
Some customers simply like Samsung products and can’t find another phone they like, putting the phones unique features above personal safety. Other users are unwilling or don’t have the time to send their phone in or stop by a retail center.
Whatever the reason, resilient Samsung customers may find it difficult to maintain current ways of living.
Airlines across the U.S., Asia, and Europe are banning passengers from bringing Galaxy Note 7 phones on the aircraft. In the U.S., taking a Galaxy Note 7 on a U.S. aircraft is a crime, one punishable by a severe fine and up to ten years in prison.
Also, if customers need repairs or components, they will have a hard time finding providers, for such services are discontinued.
The most important problem, however, is that the phone could still explode, causing any number of undesirable outcomes.
For Samsung, having customers holding onto their potentially-defective phones could continue to negatively impact the company for years to come. Anytime an incident occurs, it will draw more unwanted attention to the company’s past failures, hindering recovery. And consequently, die-hard fans of Samsung products who are keeping their Galaxy Note 7 phones may be hurting the company.
Samsung released a statement articulating its current position, stating that, “Consumers with either an original Galaxy Note7 or replacement Galaxy Note7 device should power down and stop using the device and take advantage of the remedies available.”
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