The Ratings For DiCaprio’s Climate Doc Are Bad, Really Bad
Actor Leonardo DiCaprio’s global warming-themed documentary got pummeled in the TV ratings over the weekend by a kiddie television show and a do-it-yourself auto repair program.
The actor’s new project, “Before The Flood” was clobbered in Sunday’s TV ratings by a cartoon show on Nick Jr. called “Bubble Guppies,” which follows the underwater adventures of a fictional group of fish-like children, according to science blog site Watts Up With That.
DiCaprio’s documentary was ranked 61st among all Sunday programs.
DiCaprio’s labor of love aired Sunday night on the National Geographic Channel, which probably placed it at a disadvantage given the channel’s traditionally low ratings.
Cameos by President Barack Obama, Elon Musk, Pope Francis, and climate scientists like Michael Mann, were not enough to lift the Oscar-award winner’s project above the likes of “Bubble Guppies” and “Powernation Truck Tech,” an automotive do-it-yourself program appearing on SpikeTV.
The film’s thesis states that the fossil fuel industry, as well as conservative media, is helping destroy the environment and that the only way to save earth is to hector the public into becoming climate change warriors.
The movie was partially pegged to be a catalyst to goose watchers into voting against climate skeptics like Republican presidential nominee Donald Trump, and Florida Gov. Rick Scott, who’s prominently featured in “Before The Flood.”
The film’s director, Fisher Stevens, told Politico’s Morning Energy Oct. 4 that they plan screenings in Florida Tuesday, followed by showings in swing states, like Colorado, Ohio and Pennsylvania.
Stevens said in Florida they’d “highlight that Sen. Marco Rubio and Gov. Rick Scott are both climate skeptics, despite the state being on the frontlines of climate change,” reports Politico. Stevens thinks DiCaprio’s voice on global warming can move Americans to action.
Based on its dismal ratings, “The Wolf of Wall Street” actor’s documentary will have a much smaller reach than previously assumed.
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