Pepsi pulled its latest ad featuring Kendall Jenner Wednesday afternoon, after facing enormous outrage over the commercial.
The ad, released Tuesday, featured Jenner joining an unspecified protest and giving a police officer a Pepsi, reports the Daily Beast.
Pepsi issued an apology after many people called it insensitive to the Black Lives Matter movement and the struggle of protesters.
“Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position,” the company said in a statement.
The ad, deemed a “short film” by Pepsi, showed Jenner dressed up in modeling gear, complete with a blonde wig and makeup. A group of protesters passes her by and she rushes to join them. A giggling Jenner hands a police officer a Pepsi, presumably ending the protest.
Many people criticized the ad, saying it appropriated the Black Lives Matter movement and downplayed the protests surrounding police brutality.
Others poked fun at the ad, saying a Pepsi is all it takes to make police officers less racist.
Pepsi did not respond to a request for comment from The Daily Caller News Foundation.
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