The New York Times hired a new “gender editor” to help the publication cover how gender affects and influences people’s lives, the outlet announced Tuesday.
The outlet choose former Newsweek writer Jessica Bennett to lead the initiative to also help the outlet better engage with female readers, the press released noted.
“That means curating and elevating our excellent existing coverage of gender and expanding it where appropriate. It means driving conversation and building communities around that coverage, through a newsletter and other digital offerings, live events, and a differentiated audience strategy. It also means pushing forward research into how tone, storyform, subjects, sources and other elements of the report affect women’s consumption of it, and evangelizing best practices around the newsroom,” the press release said.
Bennett previously contributed columns to The NYT on Monica Lewinsky, Wonder Woman, Resting Bitch Face and the journey of feminists joining sororities. She also wrote a book, ” The Feminist Fight Club,” a manifesto for women on how to fight a sexist office environment.
The NYT won’t have a section specifically devoted to “gender” but will strive to focus on how gender impacts reader’s everyday lives, an editorial director said. Bennett told Teen Vogue that she plans to help The NYT cover stories on race, masculinity and national affairs through the “lens of gender.”
“But I think for a place like the Times, this type of content needs to exist throughout every section of the paper. So whether that means stories about gender identity, or sexuality, or masculinity, or race and class and how that plays into gender identity, or simply the subjects that the Times already covers — politics, international affairs, science, health. But approaching these subjects through a lens of gender,” Bennett said to Teen Vogue.
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