Vape Shops Are Incentivizing Smokers To Ditch Cigarettes In The New Year

Steve Birr | Vice Reporter

A vape shop in New York is launching a New Year’s effort to convert smokers to electronic cigarettes, offering consultations to educate tobacco users on the harm reduction devices.

180 Smoke, a Canadian vape chain founded by a heart surgeon that caters to former smokers, is marking its entrance into U.S. markets with a campaign to transition smokers to vapor products. The company’s first U.S. store, opening on Elmwood Avenue in Buffalo, is discounting vaping starter kits, which come with a month’s worth of supplies, by 30 percent in an effort to woo current smokers towards the healthier alternatives, reports Ken-Ton Bee.

Workers at 180 Smoke are also setting up consultations with perspective customers who are seeking more information about vaping and the proper way to use the devices. The company points to research, specifically from Public Health England, that shows vapor products eliminate roughly 95 percent of the health risks associated with cigarettes because the majority of carcinogens are only released through the combustion of tobacco.

The latest scientific studies into the effects of e-cigarettes and the aerosol released by the devices bolsters positive health claims made by vaping advocates. Researchers at North East Hills University (NEHU) in India, a country that remains highly skeptical towards alternative smoking technologies, recently conducted a review and analysis of the existing scientific literature concerning the health impacts of vapor devices when compared to traditional tobacco products.

In their report, titled Electronic Nicotine Delivery Systems (ENDS) as a substitute for conventional cigarettes, the researchers concluded that vaping poses few meaningful health risks to former smokers transitioning off combustible products.

“Our systematic meta-analysis of published literature compares the health and safety aspects of vaping using ENDS with smoking conventional cigarettes,” the researchers say in the study. “We find that ENDS have minimum health and safety concerns compared to the high risks associated with conventional cigarettes.”

Scientists at the University of Catania in Italy recently conducted a three-year study investigating the effects of regular vaping on the body of the user, finding “no evidence of health concerns associated with long-term use of e-cigarettes” on blood pressure, heart rate, body weight, lung function, respiratory symptoms, exhaled breath nitric oxide and exhaled carbon monoxide.

Millions of former smokers in the U.S. are embracing the positive science on vaping and using the harm reduction tools to quit combustible cigarettes. Roughly 2.62 million former smokers were using a vape in 2016.

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