L’Oreal’s New Hair Product Campaign Features Woman In Hijab

Amber Athey | Media and Breaking News Editor

L’Oreal, one of the largest beauty supply companies in the world, will feature a woman wearing a hijab in its latest ad campaign.

Blogger and model Amena Khan, who will be featured in L’Oreal Paris’s campaign, argued that hair products should still be marketed to people who choose not to show their hair in public.

“You have to wonder — why is it presumed that women that don’t show their hair don’t look after it?” Khan asked in an interview with Vogue.

“The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others,” she continued. “And that mindset strips us of our autonomy and our sense of independence.”

Adrien Koskas, L’Oréal Paris UK general manager, said that L’Oreal is “proud and excited” to be launching the campaign.

“L’Oréal Paris UK are both proud and excited to be launching such a unique and disruptive campaign for the haircare market, a category which in previous years has been perceived as the cliché of beauty advertising,” she said.

Twitter users quickly pointed out the absurdity of advertising hair products using women who do not show their hair.

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