Several corporations recently sent emails to customers that allow them to opt out of receiving Mother’s Day messaging, according to screenshots posted on Twitter.
Companies including DoorDash, Kay’s Jewelers, Fry’s Food Stores, Hallmark and Kroger are allowing their patrons to avoid promotional material about Mother’s Day. In their emails, the companies acknowledge that Mother’s Day can be a sensitive topic for some. (RELATED: LUKAS: Can We Still Call It Mother’s Day?)
“We know Mother’s Day and Father’s Day can be sensitive times for some. If you’d like to opt out of our emails and push notifications for these holidays, please tap below,” Fry’s Food Stores said an email.
Kay’s Jewelers sent a similar message, reading, “We know Mother’s Day can be a challenging time, which is why we want to know if you’d rather not receive Mother’s Day related emails.”
“We understand that Mother’s Day can be a difficult time for some. Click the button below if you’d prefer to be removed from additional emails and push notifications this year,” Door Dash said in an email.
Brands are bending over backwards to let customers to “opt out” of Mother’s Day.
Can we opt out of Pride Month spam too? pic.twitter.com/tausVMucpS
— Charlie Kirk (@charliekirk11) April 24, 2023
A bevy of conservative commentators took issue with the emails, arguing they should be given the option to avoid Pride Month messaging from corporations. Some claim that the emails represent an attack on motherhood itself.
“Brands are bending over backwards to let customers to ‘opt out’ of Mother’s Day,” tweeted Turning Point USA founder Charlie Kirk. “Can we opt out of Pride Month spam too?”
“Why is our culture so hateful of motherhood?” tweeted anti-abortion activist Lila Rose.
“Why is every company sending out emails telling people they can opt out of Mother’s Day deals and that it is a “sensitive” topic?” tweeted social media commentator Ian Miles Cheong.
However, some praised the companies for allowing customers to opt out of receiving the Mother’s Day emails, citing that the holiday can be difficult for those who have experienced loss.
“I can’t speak to their reasoning for sending the opt-out emails, but I know that Mother’s Day was extremely difficult for me and Brooklyn following our miscarriage,” tweeted user Liam Thrailkill. “Sometimes this stuff isn’t “woke”, it can really just be hurtful to those struggling.”
“[I]t’s about common decency that people may have lost their mothers or not have a relationship, and it causes pain,” tweeted Twitter user Jeremy Pepper.