The Republican National Committee (RNC) released a new TV ad in several swing states on Tuesday morning that uses Barack Obama’s own words against him and aims to knock some of the presidential glitter off of tonight’s campaign-themed State of the Union speech. (more)
The United Kingdom’s Broadcast Committee of Advertising Practice (BCAP) will soon allow for-profit abortion providers to run ads on television and radio programs. The move was met with scorn from conservative members of Parliament and Christian charities. (more)
DERRY, N.H. — Former House Speaker Newt Gingrich took a philosophical approach Sunday to the attack ads run in Iowa by a Super PAC backing for Massachusetts governor Mitt Romney, explaining his slow response and vowing that while he would stay positive, he would also “draw a sharper contrast” between himself and his rivals. (more)
Can ad agency revenues predict a recession? When the economy is doing well they are, in fact, moving in tandem with GDP growth. However, like a the proverbial canary in a the coal mine, advertising stocks start to plunge a full quarter before a recession. (more)
Oprah Winfrey’s syndicated program might air in daytime, but it’s hitting up advertisers for major-league primetime ad rates for its final episode. (more)
SAN FRANCISCO (AP) — Amazon.com Inc. is dropping the price on its Kindle e-reader, but the change comes with a trade-off: On-screen ads. (more)
Is your memory of last night’s Super Bowl nothing but a buffalo wing-filled haze? Perhaps your eardrums were pierced by Fergie’s shriek-filled halftime show? Or maybe you just waited for the post-game Glee episode? (more)
The 2011 Super Bowl is quickly approaching which means the best TV commercials of the year will air between the tackles and touchdowns. As the most-watched television event of the year, (2010′s game drew 106 million viewers,) the advertising rates rival Ben Roethlisberger’s salary. (more)
Adding to the discussion of violent rhetoric among politicians and the media this week, a study released Wednesday says that the 2010 midterm election was one of the most negative elections ever. (more)
SAN FRANCISCO (DOW JONES) — Google Inc. has renewed its search and advertising agreement with News Corp.’s Myspace social networking site, signing a multiyear agreement that now includes display advertising, but no revenue guarantees. (more)
By now every observer of American politics is familiar with the phrase “Fire Nancy Pelosi,” especially the soon-to-be-former speaker herself. But even the wonkiest of political creatures will be surprised to learn how a software algorithm led to that meme entering the political landscape. What is bound to shock data-driven technology people is that many Republican insiders completely disagreed with the data, and thought that a campaign targeting Speaker Pelosi wouldn’t ignite public ire. This is the inside story of how Speaker Pelosi found herself the target of the brand of politics she has practiced for years, and how this may well be the year that consumer technologies chose a winning political message; it is also a warning tale to people in the public opinion and mobilization businesses. (more)
The makers of the popular Firefox Web browser are exploring ways to create a do-not-track mechanism that could offer Internet users a way to avoid being monitored online. (more)
The Internet revolutionized political fundraising, but when it comes to spending those dollars, media strategists are voting old school. (more)
SAN FRANCISCO — Online advertising offers marketers the chance to aim ads at very specific groups of people — say, golf players in Illinois who make more than $150,000 a year and vacation in Hawaii. (more)
Sen. Jim DeMint (R-S.C.) is planning to wage a television campaign against Senate Majority Leader Harry Reid (Nev.) and other Democratic colleagues. (more)
According to a source in Pennsylvania who tracks television advertising by political campaigns, the Democratic Senatorial Campaign Committee bought only $260,000 in TV ads this week in Pennsylvania–about a 50 percent drop from the $500,000 or more the DSCC has been spending on TV ads each week for the past five weeks in the state. (more)
Advertisers will be allowed to purchase placement in lists of “who to follow” recommendations targeted to users with particular interests on Twitter, according to the latest report by Peter Kafka on the Wall St. Journal’s AllThingsD. Kafka reports that the new ad model will be unveiled at the IAB conference in New York City tomorrow. (more)
NEW YORK (AdAge.com) — The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. (more)
As adverts go, it is certainly eye-catching. But whether it is tasteful to use a lingerie-clad Princess Diana lookalike to sell underwear is another matter entirely. (more)
