“Marketing” on The Daily Caller

MARYSVILLE, Ohio (AP) — A 13-year-old Ohio boy has launched his own line of scented candles meant for men, with fragrances that include bacon, New York-style pizza, sawdust and the smell of a fresh leather baseball mitt. (more)

Next Sunday evening, nearly every American will settle in front of the television to watch football — well, sort of. (more)

If there’s one thing that really annoys most people about politicians, it’s when they take advantage of a situation to score political points without thinking things through. One recent example is the feel-good proposal to ban or tax plastic grocery bags, supposedly to help preserve the environment. (more)

WASHINGTON (AP) — Here’s a message TV viewers may not want to mute: The days of getting blasted out of the easy chair by blaring TV commercials may soon be over. (more)

The Internet revolutionized political fundraising, but when it comes to spending those dollars, media strategists are voting old school. (more)

SAN FRANCISCO — Online advertising offers marketers the chance to aim ads at very specific groups of people — say, golf players in Illinois who make more than $150,000 a year and vacation in Hawaii. (more)

It appears Gap is rolling out a new logo and critics aren’t being too kind about the shift. (more)

According to a source in Pennsylvania who tracks television advertising by political campaigns, the Democratic Senatorial Campaign Committee bought only $260,000 in TV ads this week in Pennsylvania–about a 50 percent drop from the $500,000 or more the DSCC has been spending on TV ads each week for the past five weeks in the state. (more)

A Gulf Coast Democrat is vowing to block Senate confirmation of President Obama’s budget director until the administration agrees to lift or ease a federal freeze on deepwater oil-and-gas drilling. (more)

Although tests of BP’s Macondo well in the Gulf of Mexico appear to show that it is fully sealed, the government said Friday that work on a relief well will continue to complete the job of permanently plugging the gusher. (more)

Two House Democrats — Eliot Engel (D-N.Y.) and Raul Grijalva (D-Ariz.) — introduced separate bills Friday that would prevent BP from claiming a nearly $10 billion tax credit for its oil-spill response costs. (more)

Robert Dudley, the man charged with righting BP (BP), won’t sound a retreat. Despite the disastrous blowout in the Gulf of Mexico, BP will plunge even deeper into deepwater exploration. Dudley, who becomes the first American chief executive officer of the British oil giant on Oct. 1, will slim BP to its core strength: the high-risk, high-return search for oil and gas in demanding environments. That’s the same strategy that led to the Gulf spill and turned outgoing CEO Tony Hayward into a pariah. It remains alluring because it can generate large profits for companies that avoid calamity. “The key to this industry is replacing earnings, and BP thinks they know how to do that in deep water,” says J. Robinson West, chairman of consultant PFC Energy in Washington. (more)

Images from the Gulf of Mexico suggest a once vast expanse of oil is breaking up so rapidly it may soon be invisible to satellite photography. But scientists warned today that underwater plumes of oil could linger for a year or even decades. (more)

ST. PETERSBURG, Fla. – The White House has quietly launched an effort to confront the political backlash along the Gulf Coast over its handling of the BP oil spill – giving special attention to Florida, the only state in the region President Barack Obama won in 2008 and one he will need again when he runs for re-election in 2012. (more)

The search for doctored BP photos is on. And it’s a bit like finding Waldo in the famous game. (more)

It’s amazing what companies once thought would entice consumers to purchase their products. It’s even more astounding to know that their advertising campaigns actually worked. (more)

It’s certainly one way to boost your cup size – but a new bra that can hold a whole bottle of wine is unlikely to find much favour with bar and pub owners. (more)

The prognosis for plastic bags in this community got a little poorer after the Telluride Town Council during a worksession on Tuesday directed staff to craft an ordinance that would ban retailers within town limits from distributing them. Period. (more)

BP PLC is in talks with U.S. independent oil and gas producer Apache Corp. on a deal worth as much as $10 billion that could include stakes in BP's vast Alaska operations, according to people familiar with the matter. (more)

The vuvuzela has provided an unexpected soundtrack to the World Cup. (more)