Disney apparently missed out on making a ton of cash on Baby Yoda over Christmas.
Baby Yoda has taken the entertainment world by storm ever since he was first shown in “The Mandalorian” on Disney+. Unfortunately, Disney wasn’t ready for the massive fanbase, and it’s costing them a lot of money. (REVIEW: ‘The Mandalorian‘ On Disney+ Is A Must Watch Show For ‘Star Wars’ Fans)
![](https://media.giphy.com/media/Wn74RUT0vjnoU98Hnt/giphy.gif)
According to a recent CNBC segment, Disney lost out on $2.7 million because they didn’t have any Baby Yoda merch ready to go for Christmas.
You can watch the full segment below.
Disney is losing an estimated $2.7 million by not having Baby Yoda toys available for the holidays. https://t.co/znFUjs3lE4 pic.twitter.com/Upyw1S7JGG
— CNBC (@CNBC) December 23, 2019
How does something like this even happen? How did the people running the show over at Disney not know Baby Yoda would be a huge hit?
He’s the most important “Star Wars” character in years. Hell, he might be the most important “Star Wars” character since the original trilogy.
![](https://media.giphy.com/media/Ken6Yg5n7bYStW4JYB/giphy.gif)
Baby Yoda is the most popular part of “The Mandalorian,” and he’s all over the internet. Whenever you see memes exploding, there’s a good chance Baby Yoda is there.
Now, Disney wasn’t ready to go for Christmas and it has cost the company a ton of money. Not a good look at all.
![](https://media.giphy.com/media/YmbxC8Bkj9bZ4yu4Le/giphy.gif)
Hopefully, Disney has learned their lesson, and won’t allow this to happen next year.