You’d think a company famous for its sleeping bags and down jackets would be worried about the effects of global warming on its bottom line. Not so, explained North Face president Steve Rendle on Thursday.
“I’m just wondering,” asked CNBC anchor Joe Kernen, “you know, if you’re going to be agile and adept enough you know, with global warming, to quickly shift to a completely different product line when New Jersey has a South Carolina climate, or maybe as the coast comes up into New Jersey. You got bathing suits? I mean, what are your plans five-years from now or so?”
Rendle didn’t seem concerned. “Well, our hope and our commitment to sustainability is that we won’t see that happen,” Rendle replied.
While the company does “sell a good spring product,” Rendle said, “our hope is it won’t happen. We love the winter.”
North Face unveiled its five-year plan to investors yesterday and said it expects to more than double volume to $3 billion in the next five years, despite claims about global warming.
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