BERGEN, NORWAY — General Yoweri Museveni has ruled Uganda for more than 25 years. Since taking power in a 1986 military coup, he has stacked this Central African country’s voting commission with his henchmen and stolen its elections. Having abolished presidential term limits in 2005 in a sham referendum, he plans to rule for life, and is grooming his son for succession.
Museveni has used the state treasury to build a climate of fear through a security apparatus that persecutes dissidents and critics with imprisonment, torture, disappearances, and extrajudicial killings. He has reduced the country’s parliament to a rubber-stamp body, censored the nation’s media, and militarized its civil institutions.
To distract his countrymen, Museveni has fanned the flames of homophobia in Uganda to the point of encouraging legislation that would penalize homosexuality with execution. By rallying the public against “the homosexual threat” with one hand, he is able to free his other hand to continue consolidating his repressive rule. Museveni is waging a war on Uganda’s gay community and its human rights activists.
Reports from groups like Amnesty International and Human Rights Watch confirm the country’s descent into authoritarianism. According to British journalist Peter Tatchell, today’s Uganda is, “in effect, a constitutional dictatorship,” and Museveni is “the new Robert Mugabe.”
Most readers may have heard a very different story: one about how Museveni’s “strong leadership” has brought stability, economic growth, and a successful HIV/AIDS policy to war-torn Uganda. Indeed, Bill Clinton once lauded him as the head of a “new breed” of African leaders. As The Economist noted, Museveni has been “kindly treated” by the international media.
In large part, Museveni’s transgressions have continued to be downplayed because he took power in the wake of Idi Amin’s butchery and disastrous civil war. But the main reason Museveni has escaped criticism is that he enjoys an excellent public relations service.
Dictators like Museveni often hire PR firms to whitewash their records. These companies, mostly based in the U.S. and Europe, specialize in distracting the public from evidence of human-rights violations with glowing rhetoric about stability, economic growth, and commitments to help the poor. Their propaganda finds its way into sources that are deemed reliable by many journalists, from articles in respectable news outlets to citizen media like Wikipedia.
Examples of firms that whitewash the human-rights violations of despotic regimes include Bell Pottinger (for Egypt’s Hosni Mubarak), Qorvis Communications (for Equatorial Guinea’s Teodoro Obiang), Brown Lloyd James (for Libya’s Muammar Gadhafi), and Hill & Knowlton, which has made a small fortune working for Yoweri Museveni and has offices in every major world capital.
When companies are exposed or criticized for their activities, they respond that their associations with these regimes are “limited engagements” lasting only a few months or that their assignments have to do exclusively with “tourism” or “economic progress.” If the true nature and extent of their work is revealed, they say that they are consultants helping to create “economic opportunity,” providing a guiding hand to governments as they seek to improve the lives of their country’s poor.